AI-Native Advertising Expertise for AI Platforms
Flow is an AI-native advertising company specializing in conversational AI advertising. Today, we help businesses build, manage, measure and optimize campaigns on ChatGPT, applying advertising expertise to a new environment.
People Are Using AI to Make Buying Decisions
People Are Using AI to Make Buying Decisions
People are increasingly using conversational AI to research, compare and evaluate products, services and businesses. This creates a new advertising environment where commercial intent and decision context can emerge directly within the conversation.
People are increasingly using conversational AI to research, compare and evaluate products, services and businesses. This creates a new advertising environment where commercial intent and decision context can emerge directly within the conversation.
Understand What Buyers Are Looking For
Understand What Buyers Are Looking For
AI conversations can reveal what people need, what they are considering and what matters to them when making a decision. Flow uses this context to identify relevant opportunities for advertising.
AI conversations can reveal what people need, what they are considering and what matters to them when making a decision. Flow uses this context to identify relevant opportunities for advertising.
Buyer Needs
Buyer Needs
Buyer Needs
Understand the needs and problems people are trying to solve.
Understand the needs and problems people are trying to solve.
Understand the needs and problems people are trying to solve.
Decision Criteria
Decision Criteria
Decision Criteria
Identify the factors people use to compare and evaluate their options.
Identify the factors people use to compare and evaluate their options.
Identify the factors people use to compare and evaluate their options.
Commercial Intent
Commercial Intent
Commercial Intent
Conversations where a business can be relevant to an active buying journey.
Conversations where a business can be relevant to an active buying journey.
Conversations where a business can be relevant to an active buying journey.
Identify Opportunities
Identify Opportunities
Determine where relevant commercial intent exists and where advertising can create value.
Determine where relevant commercial intent exists and where advertising can create value.
Build Strategy
Build Strategy
Translate business objectives into an advertising strategy designed for the conversational environment.
Translate business objectives into an advertising strategy designed for the conversational environment.
Structure Campaigns
Structure Campaigns
Turn strategy into the right campaign, audience, context and creative structure.
Turn strategy into the right campaign, audience, context and creative structure.
Measure Performance
Measure Performance
Understand what the data is showing and distinguish platform performance from meaningful business outcomes.
Understand what the data is showing and distinguish platform performance from meaningful business outcomes.
Optimize Continuously
Optimize Continuously
Use performance and learning to make better decisions and improve campaigns over time.
Use performance and learning to make better decisions and improve campaigns over time.
Why Expertise Matters
Why Expertise Matters
Access to the platform is not the same as knowing how to advertise on It. ChatGPT Ads makes the platform accessible, but effective advertising requires more than launching a campaign. Businesses need the expertise to identify opportunities, build the right strategy, understand performance and continuously improve.
Access to the platform is not the same as knowing how to advertise on It. ChatGPT Ads makes the platform accessible, but effective advertising requires more than launching a campaign. Businesses need the expertise to identify opportunities, build the right strategy, understand performance and continuously improve.
What Flow Does
What Flow Does
Flow manages the advertising process from identifying opportunities and developing strategy to campaign execution, measurement and optimization. We handle the work required to build and continuously improve a ChatGPT Ads program around your business objectives.
Flow manages the advertising process from identifying opportunities and developing strategy to campaign execution, measurement and optimization. We handle the work required to build and continuously improve a ChatGPT Ads program around your business objectives.
Why Flow?
Flow combines advertising expertise with a deep understanding of AI-native environments to help businesses operate this new advertising channel with greater clarity and effectiveness.
ChatGPT Ads Is Here
ChatGPT Ads Is Here
ChatGPT Ads is now a functioning advertising channel with campaign, targeting and measurement capabilities. Flow helps businesses build, manage and optimize campaigns on the platform. It is the channel we operate today within the broader AI-native advertising landscape.
ChatGPT Ads is now a functioning advertising channel with campaign, targeting and measurement capabilities. Flow helps businesses build, manage and optimize campaigns on the platform. It is the channel we operate today within the broader AI-native advertising landscape.
Why Start Now
Why Start Now
The channel is still early, but it is already developed enough to support measurable advertising. Starting now gives businesses the opportunity to learn the environment before it becomes more competitive.
The channel is still early, but it is already developed enough to support measurable advertising. Starting now gives businesses the opportunity to learn the environment before it becomes more competitive.
Buyer Behavior
Buyer Behavior
Buyer Behavior
Your customers are already using AI to research, compare and evaluate their options.
Your customers are already using AI to research, compare and evaluate their options.
Your customers are already using AI to research, compare and evaluate their options.
Missed Opportunity
Missed Opportunity
Missed Opportunity
Businesses that ignore these conversations may miss opportunities to reach potential customers while they are actively researching.
Businesses that ignore these conversations may miss opportunities to reach potential customers while they are actively researching.
Businesses that ignore these conversations may miss opportunities to reach potential customers while they are actively researching.
Changing Buyer Journey
Changing Buyer Journey
Changing Buyer Journey
The path people take from discovering a need to evaluating their options is increasingly moving into AI conversations.
The path people take from discovering a need to evaluating their options is increasingly moving into AI conversations.
The path people take from discovering a need to evaluating their options is increasingly moving into AI conversations.
Competitive Advantage
Competitive Advantage
Competitive Advantage
Early experience gives businesses more time to learn, optimize and build an advantage as the channel develops.
Early experience gives businesses more time to learn, optimize and build an advantage as the channel develops.
Early experience gives businesses more time to learn, optimize and build an advantage as the channel develops.
Are You Fit for AI-Native Advertising?
Flow is built for businesses whose customers use AI to research, compare, evaluate or plan what they buy.
If your business has any of the characteristics below, conversational AI advertising may be a strong fit.
Research Products
Research Products
Research Products
Your customers research products or services before deciding what to buy. They need information before making a purchase.
Your customers research products or services before deciding what to buy. They need information before making a purchase.
Your customers research products or services before deciding what to buy. They need information before making a purchase.
Compare Options
Compare Options
Compare Options
Your customers compare multiple businesses, products or providers. They evaluate their options before choosing.
Your customers compare multiple businesses, products or providers. They evaluate their options before choosing.
Your customers compare multiple businesses, products or providers. They evaluate their options before choosing.
Evaluate Solutions
Evaluate Solutions
Evaluate Solutions
Your customers consider different solutions to a specific need or problem. They need to understand what best fits their situation.
Your customers consider different solutions to a specific need or problem. They need to understand what best fits their situation.
Your customers consider different solutions to a specific need or problem. They need to understand what best fits their situation.
Plan Purchases
Plan Purchases
Plan Purchases
Your customers use AI to plan purchases, trips, projects or decisions. Their buying journey involves research and planning.
Your customers use AI to plan purchases, trips, projects or decisions. Their buying journey involves research and planning.
Your customers use AI to plan purchases, trips, projects or decisions. Their buying journey involves research and planning.
Consider Alternatives
Consider Alternatives
Consider Alternatives
Your customers actively look for alternatives before making a decision. They want to understand what other options are available.
Your customers actively look for alternatives before making a decision. They want to understand what other options are available.
Your customers actively look for alternatives before making a decision. They want to understand what other options are available.
Higher Consideration
Higher Consideration
Higher Consideration
Your offering requires meaningful research before purchase. Customers need to evaluate several factors before deciding.
Your offering requires meaningful research before purchase. Customers need to evaluate several factors before deciding.
Your offering requires meaningful research before purchase. Customers need to evaluate several factors before deciding.
Clear Intent
Clear Intent
Clear Intent
Your customers express specific needs, preferences or requirements. Their conversations reveal what they are looking for.
Your customers express specific needs, preferences or requirements. Their conversations reveal what they are looking for.
Your customers express specific needs, preferences or requirements. Their conversations reveal what they are looking for.
AI-Active Buyers
AI-Active Buyers
AI-Active Buyers
Your customers are already using conversational AI during their buying journey. AI is becoming part of how they discover and evaluate options.
Your customers are already using conversational AI during their buying journey. AI is becoming part of how they discover and evaluate options.
Your customers are already using conversational AI during their buying journey. AI is becoming part of how they discover and evaluate options.
"We believe AI-native advertising will become a major part of how businesses reach customers as more buying decisions move into AI platforms. The businesses that understand this early will be better positioned as the space develops."
Questions About AI-Native Advertising?
Here are some of the most common questions businesses have about Flow and ChatGPT Ads.
What is Flow?
Does Flow only work with ChatGPT Ads?
What does Flow actually manage?
How does Flow identify advertising opportunities?
How do you measure whether ChatGPT Ads are working?
What are ChatGPT Ads?
Why do I need Flow if ChatGPT Ads is self-serve?
How is Flow different from a traditional advertising agency?
Can Flow guarantee that my ads will appear for specific conversations or prompts?
Is ChatGPT Ads right for my business?
Questions About AI-Native Advertising?
Here are some of the most common questions businesses have about Flow and ChatGPT Ads.
What is Flow?
Does Flow only work with ChatGPT Ads?
What does Flow actually manage?
How does Flow identify advertising opportunities?
How do you measure whether ChatGPT Ads are working?
What are ChatGPT Ads?
Why do I need Flow if ChatGPT Ads is self-serve?
How is Flow different from a traditional advertising agency?
Can Flow guarantee that my ads will appear for specific conversations or prompts?
Is ChatGPT Ads right for my business?
Questions About AI-Native Advertising?
Here are some of the most common questions businesses have about Flow and ChatGPT Ads.
What is Flow?
Does Flow only work with ChatGPT Ads?
What does Flow actually manage?
How does Flow identify advertising opportunities?
How do you measure whether ChatGPT Ads are working?
What are ChatGPT Ads?
Why do I need Flow if ChatGPT Ads is self-serve?
How is Flow different from a traditional advertising agency?
Can Flow guarantee that my ads will appear for specific conversations or prompts?
Is ChatGPT Ads right for my business?
Blogs
Conversational Advertising Research & Insights
Research, analysis, and strategic observations on conversational advertising, ChatGPT Ads, AI-native paid acquisition, and emerging conversational decision environments.
Blogs
Conversational Advertising Research & Insights
Research, analysis, and strategic observations on conversational advertising, ChatGPT Ads, AI-native paid acquisition, and emerging conversational decision environments.
Get Started with AI-Native Advertising
If your customers are using AI to research, compare and evaluate their options, it may be time to consider how your business can reach them there. Talk to Flow about building and managing a ChatGPT Ads program for your business.
Get Started with AI-Native Advertising
If your customers are using AI to research, compare and evaluate their options, it may be time to consider how your business can reach them there. Talk to Flow about building and managing a ChatGPT Ads program for your business.
Get Started with AI-Native Advertising
If your customers are using AI to research, compare and evaluate their options, it may be time to consider how your business can reach them there. Talk to Flow about building and managing a ChatGPT Ads program for your business.
Flow is a conversational advertising company focused on helping businesses operate inside AI-native acquisition environments, particularly ChatGPT and similar conversational AI systems.
Flow is a conversational advertising company focused on helping businesses operate inside AI-native acquisition environments, particularly ChatGPT and similar conversational AI systems.
Flow is a conversational advertising company focused on helping businesses operate inside AI-native acquisition environments, particularly ChatGPT and similar conversational AI systems.